Where the market sits
GEO pricing is young and loosely defined, so the published figures vary widely. These are the sources we found most useful, with what each one measured.
| Source | What it reports |
| WebFX pricing guide (May 2026) | GEO agency services from about $1,500 to $50,000 or more a month, with small-business programs mostly at $1,500 to $5,000; AI visibility tools from about $50 to $1,000 or more |
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| Red Engage survey of 20 agencies (June 2026, as reported) | GEO retainers from about $3,000 to $20,000 or more a month; one-off audits about $1,500 to $5,000 |
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| Pepper analysis of published prices (September 2026) | The agencies that publish a GEO retainer start at $3,000 a month; AI visibility software runs about $29 to $117 a month at entry level and $239 to $500 higher up |
Probe sits below the $3,000 floor the publishing agencies set, Study and Program sit in the middle of the reported range, and every kit includes the question tracking that software charges for separately. WebFX and Pepper are themselves in the business of selling marketing services, so read their figures as market signals rather than neutral audits. The work behind each kit is described on adult GEO, adult AEO, AI search optimization and AI citation optimization.