Pricing · USD

GEO and AEO pricing, in three lab kits

GEO and AEO pricing at SearchNovaSF comes as three monthly kits in US dollars. Each costs less per month on a longer commitment, and each starts from a free AI search readiness audit, so you see the engines' answers before you spend anything.

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Probe

See how the engines treat you, and fix the basics.

$2,205/month with a 3-month term

No commitment: $2,450

  • A fixed prompt set tracked monthly across engines
  • Crawler, snippet and indexing fixes specified
  • Readiness checklist completed
  • Monthly findings note
Request a readiness audit

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Study

Change what the answers say about you.

$4,320/month with a 6-month term

No commitment: $5,400

  • Everything in Probe
  • GEO and AEO rewrites of key pages each month
  • Sourced data and quotations added
  • Monthly call and trend review
Request a readiness audit

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Program

Several product lines or markets at once.

$7,125/month with a 12-month term

No commitment: $9,500

  • Everything in Study
  • Up to three product lines or markets
  • Entity and brand-fact consistency work
  • Quarterly planning
Request a readiness audit

USD per month. Applicable taxes appear on the written quote.

Where the market sits

GEO pricing is young and loosely defined, so the published figures vary widely. These are the sources we found most useful, with what each one measured.

SourceWhat it reports
WebFX pricing guide (May 2026)GEO agency services from about $1,500 to $50,000 or more a month, with small-business programs mostly at $1,500 to $5,000; AI visibility tools from about $50 to $1,000 or more
Red Engage survey of 20 agencies (June 2026, as reported)GEO retainers from about $3,000 to $20,000 or more a month; one-off audits about $1,500 to $5,000
Pepper analysis of published prices (September 2026)The agencies that publish a GEO retainer start at $3,000 a month; AI visibility software runs about $29 to $117 a month at entry level and $239 to $500 higher up

Probe sits below the $3,000 floor the publishing agencies set, Study and Program sit in the middle of the reported range, and every kit includes the question tracking that software charges for separately. WebFX and Pepper are themselves in the business of selling marketing services, so read their figures as market signals rather than neutral audits. The work behind each kit is described on adult GEO, adult AEO, AI search optimization and AI citation optimization.

What a month includes

KitWork in a typical month
ProbeA fixed set of buyer questions run across ChatGPT, Gemini, Perplexity and Google each month; crawler, snippet and indexing fixes written as tickets; the readiness checklist completed; a short findings note.
StudyAll of Probe, plus answer-first rewrites of key pages each month, sourced facts and attributed quotes added, product and help pages restructured, and a monthly call.
ProgramAll of Study for up to three product lines or markets, the brand fact sheet and Organization markup kept consistent everywhere, and quarterly planning.

The first month of any kit is heavier, because it holds the readiness audit findings and the first fixes. After that, effort follows what the monthly results show, with more rewriting where the engines are getting your brand wrong.

Choosing a kit

Probe suits brands that want to know where they stand and fix the technical basics before committing to content work: often the right start for a store or platform that has never looked at AI answers. Study suits brands whose pages are reachable but rarely quoted, and who are ready to rewrite the ones buyers and engines reach most. Program suits brands with several product lines, markets or sister brands that need to be described consistently across all of them.

If you already pay for an AI visibility tool, we can work from its data rather than duplicate it. If you are unsure, the free readiness audit usually makes the choice clear.

Outside the kits

  • Building the changes. Our tickets cover crawler, markup and template fixes; your own developers carry them out.
  • Paid placements, sponsored reviews or advertising of any kind.
  • Original research such as surveys, which we can plan with you and quote for separately.
  • Legal or medical review of claims, which belongs with your counsel or a qualified reviewer.

Terms in plain words

A flexible kit is billed month by month and ends with notice given before the next invoice. A three, six or twelve month commitment keeps the lower monthly rate for that whole period. Either side can end a kit with one month's written notice. Once invoices are paid, the rewritten pages and specifications are yours. We commit to the agreed work, never to a mention, citation or ranking in any engine. The full wording is in our terms.

Not for sale

  • Invented data, quotes or citations
  • Hidden text or instructions aimed at AI models
  • Promised citations or placements in any AI engine
  • Any work for escort agencies or paid sex services

Questions

Q.01

Why is GEO priced higher than basic SEO?

It adds work ordinary SEO does not: tracking answers across several engines, rewriting passages for quotation, and checking crawler and snippet settings. Published 2026 figures put agency GEO retainers from about $1,500 to well over $10,000 a month, with the agencies that publish prices starting near $3,000.

Q.02

Do we need to buy an AI visibility tool as well?

No. Tracking of your prompt set is included. If you already pay for a tool, we can work from its data.

Q.03

Is the readiness audit really free?

Yes. It covers a short set of your customer questions across the main engines and a list of first fixes. Paid work starts only once you agree a scope.

Q.04

Can we start small and move up?

Yes. Starting with Probe shows how the engines respond before you add rewrites. Any change applies from your next billing period.

Next experiment

What do AI answers say about your brand today?

Hypothesis
AI engines describe you less accurately than your site could support.
Method
We ask the questions your customers ask, across the main AI engines.
Result
A short readiness report with what to fix first. Free.
Request an AI search readiness audit